AdSense CPM and CPC Rates in Germany: 2022

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To maximize your CPMs and earnings from AdSense, you must understand which ad formats, sizes, and types work best across which geographies. The best way to understand and validate the assumptions is through the proper backing of data. In this post, we will see the AdSense CPM rates in Germany and how we can maximize the overall earning potential for publishers. 

AdSense CPM or CPC Rates in Germany: Ad Sizes

There are some interesting insights if you look at the data here. The CPM rates of the responsive ads are almost double the 300×250 ad size, while the CPC remains the same.

  • 300×250: RPM $0.30
  • Responsive: RPM $0.70
  • 728×90: RPM $0.23
  • 300×600: RPM $0.32
AdSense Ad Size Rates: Germany

Learnings: If you have german traffic, using responsive ads would be a good way to increase your Adsense revenue and RPM.

AdSense CPM or CPC Rates in Germany: Ad Format Types

The CPC and CPM rates you’ll see here are for german traffic, and the blog’s niche is educational. So the standard ad formats, along with the CPM rates, are included here.

  • Display and Mixed: $0.46
  • Anchor: $0.52
  • Multiplex: $1.16
AdSense Ad Format Rates: Germany

AdSense CPM or CPC Rates in Germany: Device Types

Metrics like CPM, CPC, and CTR do vary based on the device type. For example, some campaigns work better on the desktop while some work on mobile, and thus the advertiser demand varies. Thus the CPCs can fluctuate a bit, and also, the mobile CTR is different from than desktop CTR. So I thought of sharing with you the page RPM report based on device types. In most websites, the desktop page CPM for AdSense will be higher when compared with mobile. 

  • Desktop: CPC $0.25 | CPM $0.54
  • Mobile: CPC $0.14 | CPM $0.28
  • Tablet: CPC $0.13 | CPM $0.54
AdSense Device Type Rates: Germany

AdSense CPM or CPC Rates in Germany: Targeting Types

Google offers two major targeting types for advertisers- contextual and personalized. Contextual targeting is relevant to understanding the intent of the audience and show relevant ads. At the same time, personalized targeting considers the websites visited by the users, interactions, and a host of other factors. Usually, the CPM rates for personalized targeting are higher than contextual targeting due to better ROAS. Here you can take a look at AdSense CPM rates filtered by targeting type. 

Also Read  Ad CPM Rates in South Africa: 2021-2022
  • Personalized: $0.50
  • Contextual: $0.31
AdSense Targeting Type Rates: Germany

Learning: If you’ve higher impressions served on the RON targeting type, it means that advertisers are not able to target your site, and you should consider incorporating keywords on your articles. ‘RON’ means run on the network, and these ads have the lowest CPC rates and CPM bids. Mostly, the RPM for personalized ads are higher than contextual ads but it can broadly vary based on niche and other site categories.

AdSense CPM or CPC Rates in Germany: Bid Types

Understanding AdSense rates based on bid types are significant because it gives you a better understanding of which ad types are showing on your website. For example, Google shows ads from AdWords and DBM on publisher websites. While AdWords works on a cost-per-click model, DBM works on a cost-per-mile model. So, if you have a good percentage of CPM bids, you should consider using ad sizes like 970×300, 300×600, and 336×280 since these ad sizes have the highest CPM.

  • CPC Bids: $0.48
  • CPM Bids: $0.46
  • Active View Bids: $0.30
AdSense Bid Type Rates: Germany

Learning: We see the impression RPM is identical for CPC and CPM bids,

Tips to Increase AdSense CPC and Page RPM for German Traffic

Your ad setup should be tweaked depending on the percentage of your desktop: mobile traffic split. 

Use a plugin like Quick AdSense or Advanced Ads to implement the ad codes. As we have seen, the 300×250 ad sizes give the highest rates, so use that ad size for most of your units. In addition, make sure to run AdSense native ads to maximize your CTR and overall earnings. On the desktop, you can also place a 300×600 sidebar ad unit.

  • Your First ad unit should be placed right below the article title
  • Second ad unit after the first paragraph
  • The third ad unit is recommended after the third paragraph of the content. It is recommended if the majority of your traffic is coming from mobile.
  • The next ad unit can be placed in the middle of the content if you’ve long-form articles or just above the last paragraph for short articles.
Also Read  AdMob eCPM and CPC Rates in the UK: 2021-2022

Note: I recommend not using a 728×90 top bar ad unit. Place a 300×600 sidebar ad unit. 

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Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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