AdSense CPM Rates in India: 2020-2021

It’s been some time I have been using Google AdSense. While answering Quora’s questions, I often see many people and wanna bloggers asking for AdSense CPM rates in India, and there is not much insightful article on this topic that shows a segmented view of the page CPM. So I thought of pulling some of the stats and sharing them with you guys to have some idea of the potential revenue from Indian traffic. So here is a segmented overview of Google AdSense CPM rates. Also, do not forget to check out the quick tips at the end of this article on how you can boost your overall AdSense earnings with slight modifications. 

AdSense CPM or CPC Rates in India: Ad Format Types

The CPC and CPM rates you’re going to see here are for Indian traffic, and the blog’s niche is educational. So the common ad formats, along with the CPM rates, are included here.

  • Display: $0.19
  • Link units: $0.18
  • Native: $0.22
  • Matched Content: $0.10
  • In-Article: $0.17
  • Auto Ads (in-page): $0.10 
  • Auto Ads (display): $0.04
AdSense CPM Rates by Ad Formats
AdSense CPM Rates by Ad Formats

Learnings: Although display auto ads have the highest viewability, the CPM is lowest mainly because of the lower click-through rate. So, if you’ve auto ads enabled, you definitely need to check the CPMs it is generating. Display, native, and in-article have almost similar CPMs and can be interchanged. So, we see an average CPM of 20 cents for Indian traffic. However, it can be around 50 cents for a technology niche and even more for niche traffic websites to cross the $1 mark. 

AdSense CPM or CPC Rates in India: Device Types

Metrics like CPM, CPC, CTR do vary base on the device type. For example, some campaigns work better on the desktop while some works on mobile, and thus the advertiser demand varies. Thus the CPCs can fluctuate a bit, and also, the mobile CTR is different than desktop CTR. So I thought of sharing with you the page RPM report based on device types. In most of the websites, the desktop page CPM for AdSense will be higher when compared with mobile. 

AdSense CPM Rates by Device Type
AdSense CPM Rates by Device Type

AdSense CPM or CPC Rates in India: Targeting Types

Google offers two major targeting types for advertisers- contextual and personalized. Contextual targeting is relevant to understand the intent of the audience and show relevant ads. At the same time, personalized targeting considers the websites visited by the users, interactions, and a host of other factors. Usually, the CPM rates for personalized targeting are higher than contextual targeting due to better ROAS. Here you can take a look at AdSense CPM rates filtered by targeting type. 

AdSense CPM Rates by Targeting
AdSense CPM Rates by Targeting

Learning: If you’ve higher impressions served on the RON targeting type, it means that advertisers are not able to target your site, and you should consider incorporating keywords on your articles. ‘RON’ means run on a network, and these types of ads have the lowest CPC rates and CPM bids.

Also Read  AdSense CPC Rates by Country: 2020-2021

AdSense CPM or CPC Rates in India: Bid Types

Understanding AdSense rates based on bid types are important because it gives you a better understanding of which ad types are showing on your website. For example, Google shows ads from AdWords and DBM on publisher websites. While AdWords works on a cost-per-click model, DBM works on a cost-per-mile model. So, if you have a good percentage of CPM bids, you should consider using ad sizes like 970×300, 300×600, 336×280 since these ad sizes have the highest CPM.

AdSense CPM Rates by Bid Types
AdSense CPM Rates by Bid Types

Learning: A thumb rule is, usually for CPM ads, the bigger the ad size, the more number of ad sizes it can accommodate, thereby increasing the overall competition and auction pressure. A 970×300 ad size can accommodate 900×90, 900×120, 970×250, 336×280 ad units and more. Thus, 970×300 is a better ad size when compared to 970×250, which cannot accommodate the 336×280 ad unit.  

AdSense CPM or CPC Rates in India: Creative Types

This is not very relevant; however, I think you should know what type of ad creatives are served on your website and their revenue. Usually, it used to be text and image-based ads in the early days; however, we see many HTML5 ads now, and they generate the majority of revenue. 

AdSense CPM Rates by Creative Types
AdSense CPM Rates by Creative Types

Learning: Most of the ads have the same viewability. However, a closer look shows native ads to have a viewability of almost 20% more than what the other ads are doing. Ad viewability is a crucial metric and lets you retain your CPMs in the long run. 

Quick Ways to Increase AdSense CPC or Page RPM

Your ad setup should be tweaked depending on the percentage of your desktop: mobile traffic split. 

If the Majority of Traffic is from Mobile: 90%

  • A 300×250 display ad unit at the beginning of the content
  • A 300×250 ad unit after the third paragraph of the content
  • A 300×250 ad unit in the middle of the content
  • A 300×250 ad unit just above the last paragraph of the content

Recommended plugin for WordPress: Quick AdSense

If you’ve some Desktop Traffic: Desktop 40% and Mobile 60%

Also Read  AdSense CPM Rates in the UK: 2020-2021

Use a 600×300 or 700×300 display ad unit for desktop and a 300×250 ad unit for mobile on the positions mentioned above. You can implement the same using the Quick AdSense plugin, and the use of media queries can control the ad sizes.

Alternatively, you can create separate ad units of the following sizes and serve them via the Advanced ads WordPress plugin. In addition, use a 300×600 sidebar ad unit. 

Note: I recommend not using a 728×90 top bar ad unit. 

Final Words: Focus on Keywords and CTR

The key things to keep in mind when increasing your ad revenue from Google AdSense are ad viewability, click-through rate, and CPC rates. Choosing a niche can help you with high-paying keywords, and then optimizing your ad placement for better CTR can give you higher revenue. I hope this topic was helpful! Do like our Facebook page so that we stay connected. 

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