AdSense CPC Rates by Country: 2020-2021

AdSense is one of the most lucrative monetization platforms for publishers. For niche content websites, the network delivers the highest CPC and can monetize 100% of the audience. In this post, we will be listing down the AdSense CPC rates by country so that you can have a fair bit of idea about the cost per click of various geographies around the globe. The table below will give you an idea of the CPC rates of the country. The data is based on one of my educational blogs, which mainly monetizes through AdSense. 

The table below shows country-wise CPC rates of AdSense ads. You can sort the CPC and CTR tab to see which countries have the highest CPC and CTR. Apart from site-specific constraints, the CTR of some countries is usually high while some other countries have lower CTRs. 

AdSense CPC Rates by Country: 2020-2021

AdSense CPC Rates for Tier 1 Countries

If you’ve traffic coming from tier 1 countries, you can earn some good CPCs, usually around 30 cents and more. However, in some of the countries, the CTR is comparatively lower than in others. Additionally, some countries will have a consistent CPC of 30 cents and above. If you run a SAS niche site, then the average CPC for tier one traffic can go above $1. Here is a list of niche which drives the highest CPC. The image below is consolidated data from one of my education blogs that have the majority of its traffic from India. 

AdSense CPC Rates
AdSense CPC Rates

AdSense CPC Rates for Tier 2 Countries

The CPC rates of tier 2 traffic vary a lot and depend on the website’s niche, the conversion rate, and the quality of the traffic. The CPCs are usually in the range of 5 cents to 15 cents. Again, this can increase or decrease depending upon the niche and content of the website.

AdSense CPC Rates for Tier 3 Countries

Tier 3 countries have the lowest CPC and usually range from around 2 cents to 3 cents. This is due to fewer advertisers targeting tier 3 countries or maybe because the advertising ecosystem is still very new. However, over the years, we can expect the CPC for such geographies to rise as digital marketing continue to penetrate.  

Average Cost Per Click by Country

The data above in the table shows an average cost per click by country. However, median values are better since they don’t take into account the outliers. Ensure there are enough impressions and clicks to give you a clear idea of the average CPC. Also, the average cost per click varies depending on the ad format (display, in-article, in-feed, linked units, matched content, auto ads, etc.) SO we can only have some idea of the gross numbers.

How to Increase AdSense CPC Rates?

There are some quick implementations to increase your AdSense CPC and overall earnings. Please take note of the tips below and implement them to see a substantial increase in your revenue. 

  • Incorporate relevant keywords in your content (keywords that advertisers are targeting)
  • Choose bigger ad sizes for increased competition
  • Place an optimum number of ads on your website
  • Monitor the CTR of the highest CPC ad, which is usually the first visible ad on your website as you scroll the webpage. 

Once you are done with these quick fixes, you can see a significant increase in your AdSense earnings. 

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