AdSense CPM Rates by Country: 2020-2021

For publishers, AdSense is undoubtedly one of the best monetization platforms. They deliver the high CPC for niche websites and successfully monetize all of the audience. Here, we will list down the AdSense CPC rates in accordance with countries to give you a fair idea of the CPC around the globe and in various geographies. In the table below, you will get an idea of the CPC rates of the country. The data comes from our educational blog that monetizes mostly via AdSense.

In the table below, you will find CPC rates offered by AdSense based on countries. You can sort CPC and CTR tabs and see the countries that have the highest CPC and CTR. Other than site-specific constraints, some countries have higher CTR while some others have lower CTRs.

AdSense CPM Rates
AdSense CPM Rates

AdSense CPM Rates for Tier 1 Countries

If you have traffic from tier 1 countries, you can earn good CPCs that would amount to around 30 cents or more. In some countries, though, the CTR is relatively lower than the others. Also, some countries have a consistent CPC of 30 cents or more. On a SAS niche site, the average CPC for a tier 1 country is easily more than $1. Some of the niches garner more CPC than the others. Here, you will find data from our educational blog, for which most traffic is from India.

AdSense CPM Rates
AdSense CPM Rates

The CPM here, as you can see, is about 30 cents.

AdSense CPM Rates for Tier 2 Countries

For tier 2 countries, CPC varies a lot depending on the niche of the site, the conversion rate, and the quality of traffic. The range of CPCs is around 5 cents to 15 cents. However, depending upon the niche and the content of your website, it can increase or decrease.

Also Read  AdSense CPM Rates in Canada: 2020-2021

In the image above, you can the CPM generated from an educational blog, most of its traffic is from India, and the CPM is around 30 cents.

AdSense CPM Rates for Tier 3 Countries

The range of CPM rates for tier 3 countries is limited to 2 or 3 cents, and they usually have the lowest CPCs.  The primary reason for that is the smaller number of advertisers aiming to target tier 3 countries or the advertising ecosystem. However, in the coming years, you can expect CPC for such geographies to increase as digital marketing continues to spread.

Average AdSense CPM Rates by Country:2020

You must have a fair idea about CPC from various countries, but here, you only median values, which are good and do not consider the outliers. Make sure there are enough impressions and clicks to give a fair idea of your average CPC. Also, the average CPC varies depending on the ad format- display, in-article, in-feed, linked units, matched content, auto ads,  and more. So, you can know some average numbers here.

How to Increase AdSense CPM Rates?

Via some quick methods, you can have your overall earnings and AdSense CPC rise. The tips below will come in handy, and implementing them can increase your revenue.

  • Use relevant keywords, ones that advertisers target
  • Bigger ad sizes lead to an increase in competition; choose them
  • On your website, place an optimum number of ads
  • Observe the CTR of the ad with the highest CPC, which is most likely the first visible ad on your webpage.
Also Read  AdSense CPM Rates in the UK: 2020-2021

On doing these, you will notice a significant change in revenue.

This is just an aggregate but would give you a rough idea about what to be expecting and how to go about with it. I hope this helps.


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