AdSense CPM Rates in UAE: 2022-2023

I have been using Google AdSense for a while now. While I answer questions on Quora, I witness a lot of people and aspiring and aspiring bloggers being curious about CPM rates in UAE and being unable to find enough information about segmented views of the page CPM. So, here I have pulled out some statistics and would share them with you to give an insight into the potential revenue you can earn from UAE traffic. In this article, you will find a segmented overview of Google AdSense CPM rates. Take some time to understand the quick tips mentioned towards the end because it will definitely help boost AdSense earnings just with slight modifications.

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AdSense CPM Rates in UAE: Ad Types

Here is an overview of the AdSense CPM or impression RPM rates for the popular ad types. The Google AdSense CPM rates in UAE for display, native, in-article, matched content, and in-page ads follows:-

AdSense Ad Sizes Rates: UAE

The CPC and CPM rates you’re going to see here are for UAE traffic, and the blog’s niche is educational. So the common ad formats, along with the CPM rates, are included here.

The CPC or CPM rates differ based on ad sizes.  As is clear from the data presented above, the CPC is higher for the size 337×281.

AdSense Ad Format Rates: UAE

The CPC and CPM rates you’re going to see here are for Indian traffic, and the blog’s niche is educational. So the common ad formats, along with the CPM rates, are included here.

The CPM rates differ based on the Ad formats chosen. Here is the rate for each-

• Display: $0.20
• Link units: $0.18
• Native: $0.22
• Matched Content: $0.10
• In-Article: $0.17
• Auto Ads (in-page): $0.10 
• Auto Ads (display): $0.04

It is important to note that despite auto ads having the highest viewability, their CPM is lower. That is because of the low click-through rate. Therefore, if auto ads are enabled, you need to check on the CPMs it generated. These CPMs are similar- Display, native and in-article and can be interchanged.  The average CPM for UAE is about 15 cents. Also, they are highly dependent on the niches too, and niches like technology have high CPM rates and can easily cross the $1 mark.

AdSense Device Type Rates: UAE

The CPM, CPC, CTR, and metrics like such are highly dependent on the device kind and can vary. It is understandable that some campaigns appeal better on desktop, while some are great for the mobile, and based on this, the demand from advertiser varies. This is why the CPC can fluctuate, and the CTR from desktop shows a sharp difference from CTR from mobile. Here, the page RPM report on device types has been shared, and you can notice that the CPC generated from desktops is higher when compared to mobiles.

Here is the CPM you must be expecting based on different devices-

• Desktop- 16 cents
• Mobiles- 12 cents
• Tablets- 11 cents

AdSense Targeting Type Rates: UAE

Google has offered two major kinds of targeting types to its advertisers, which are-

• Contextual targeting and
• Personalized targeting.

The former is important for the comprehension of the audience’s intent and showing relevant ads based on that. The latter considers the websites the user has visited, their interactions, and various other factors. Commonly, the CPM rates for personalized targeting are higher than contextual targeting because of better ROAs. You will find the rates based on targeting type. 

Here is the CPC you can be expecting in UAE based on targeting type-

• Personalized- 15 cents
• Contextual- 11 cents
• RON- 15 cents
• None- 24 cents
• Placement- 6 cents

It is important to remember that if more impressions are served on the RON targeting kind, the advertisers cannot target your site. Therefore, you must incorporate keywords in your articles. RON is run on a network, and they have the lowest rates and bids.

AdSense Bid Type Rates: UAE

It is important to be understanding AdSense rates based on bid types because of the better insight it gives on what kind of ads are being shown on your website. Ads from AdWords and DBM are shown on publisher websites by Google. AdWords functions on a cost-per-click model, and DBM functions on a cost-per-mile model.  With a good percentage of CPM bids, you could use ad sizes like 970×300, 300×600, 336×280 because they offer the highest CPMs.

Based on the kind of bids, the CPX for UAE has been given below-

• CPC bids- 13 cents
• CPM bids- 25 cents
• CPE bids- 6 cents
• Active view CPM- 12 cents

It is essential to remember that you can accommodate more ad sizes with bigger ad sizes and increase total competition and auction pressure. For example, with the ad size of 970×300, you can incorporate 900×90, 900×120, 970×250, 336×280  ad units, and more, making it a great ad size and better in comparison to 970×250, which would fail in accomodating the 336×280 ad unit.  

AdSense Creative Type Rates: UAE

Even though this bears lesser relevance, you must have a fair idea about the kind of creatives served on your website and revenue generation from it. Previously, there were only text and image-based ads, but now HTML5 ads are prevalent and are responsible for maximum revenue generation.

Dependent on the creative types, these are the CPCs you will be offered-

• HTML5- 59 cents
• Text- 24 cents
• Image- 43 cents
• Animated Image- 14 cents
• Native/ Ad-22 cents
• Flash- 9 cents
• Native Ad- 14  cents
• Video- $ 1.19
• Site recommendation- 24 cents

Despite most ads having the same viewability, you can see how the viewability of native ads is almost 20% more than the other ads. This metric is critical and will help with CPM retention in the long run. 

Quick Ways to Increase AdSense CPC or Page RPM

Depending on the traffic split between mobile and desktop, you should tweak your ad setup.

If most of the traffic is from the mobile-

• At the beginning of the  content, add a display ad unit of 300×250 
• Post the third paragraph of content add an ad unit of 300×250 
• In the middle of the content, add an ad unit of 300×250 
• Just before the last paragraph of content, add an ad unit of 300×250 

For  WordPress, the recommended plugin would be Quick Ad Sense.

• If you have a good share of desktop traffic-
• For desktop, use a 600×300 or 700×300 display ad unit, and for mobile, use a 300×250 ad unit. This can be implemented via the Quick AdSense plugin, and you can control the sizes by using media queries.
• Or, you can make different ad units of the given sizes and serve them through the Advanced ads WordPress plugin and use a 300×600 sidebar ad unit.
• You shouldn’t use a 728×90 top bar ad unit. 

Recommended: AdSense Alternatives to Boost Your Overall Revenue

I have tried a number of ad networks and finally found these ad networks to be a perfect choice for most of the websites. The code installation is like a breeze and you can see your earnings from day one onwards. Makesure you give them a months time for the demand to pick up and optimizations to kick in.

1. Setupad: Best High-Paying CPM Ad Network

Setupad is one of the best website monetization platforms to increase ad revenue. You are assured of a dedicated account manager that helps you through the onboarding process and continuous monetization improvements, and you can benefit from their unique demand, top SSPs, DSPs, and preset programmatic Deals.

• Eligibility Criteria for Publishers: Publishers must have a minimum of 100k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
• Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
• Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended.
• Payment: NET 45-60 days
• Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

2. Mgid: Best Native Ad Network for Publishers

Mgid helps publishers generate the highest revenue yield with their native ad solutions. It gives publishers 100% control over their audience, empowering them with technology to engage and retain users, generate revenue streams from direct advertisers and build their monetization strategies with robust analytics.

• Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
• Features: Mgid provides a native advertising widget that can be integrated into any website.  
• Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
• Payment: NET 30 days
• Additional Note: You can run their native advertising widget and other native ad partners for better monetization.

3. uNative: Best Push Monetization Ad Network

uNative is a platform created by Epom to help publishers earn from day one. You can customize the number of ads that can be pushed to your subscribers and also you can directly send push notifications. You need to create a stream, add site URL, integrate the ad code, and upload a .js file on your website’s root directly to get started.

• Eligibility Criteria for Publishers: There are no minimum eligibility criteria for publishers to get started with uNative. However, I suggest you should have at least 1000 daily visitors.
• Features: Increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
• Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
• Payment: NET 0 days. The payment is processed within 24 hours once a request is raised. 

Conclusion: Focus on Keywords and CTR

You must focus on ad viewability, click-through rate, and CPC rates if you wish to increase your ad revenue from AdSense. Selecting a niche can be helpful with high-paying keywords and then working on optimization of ad placement for better CTR, which would generate higher revenue. I hope this helps.

Abhishek Dey

I and my team research various ad networks and can help you increase your overall Ad CPM Rates; so you could rake in more greenbacks with an increased website revenue. I am just a mail away, so reach out to me if you want to tap into the power of the online publishing business with me. mail: [email protected]