Google Ad Exchange CPM Rates: 2021-2022

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Ad Exchange is being used by advertisers, agencies, publishers, and ad intermediaries increasingly these days for the purpose of buying more media. However, there is significant ambiguity around what ad exchange is. It is just a digital platform that helps advertisers and publishers sell and buy advertising space, often via real-time auctions, and is generally used to sell display, video, and mobile ad inventory. Anyone can buy from ad exchanges, given that they are allowed into the sales process. Generally, advertisers and agencies use their bidding technologies or demand-side platforms, but ad networks and other entities can also buy ads from exchanges. It is a massive pool of impressions, and publishers put their ad impressions in there hoping that someone would buy it and buyers choose which one they would pick via DSPs. They make decisions on information like the user’s previous behavior, device type, time, and such. So, essentially, Ad Exchanges provide a more efficient and effective way to buy and sell advertising because it helps advertisers buy across various sites compared to negotiating directly with publishers. In this article, you will find more details about the kind of CPMs you can earn from Google Ad Exchange.

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  • Google Ad Exchange CPM Rates by Country 2020

    Here, we have segmented the Google Ad Exchange CPM Rates according to countries.

    Google Ad Exchange CPM Rates in India 2020

    The CPM rates by Google Ad Exchange for Indian traffic are highly dependent on the niche of the website and the audience type. For an average, the CPM would be around 30 cents if most of the traffic is from India. It also depends on the factors like click-through, placement of the ad unit, ad size, and audience type. For example, if you have auto-refreshing ADX units, your CPMs would be lower, but your CPMs would increase with better engagement.

    Also Read  How to Increase Advertising CPM Rates in 2022

    Google Ad Exchange CPM Rates in the US

    It is a given that tier 1 countries get the best CPM rates there are, especially the case with countries like the USA. It is important to remember that ADX offers auto-refresh ads, so after 30 and 60 secs, you can bring in additional revenue. Also, the CPM rates for ADX are easily 30-35% higher than AdSense. For US traffic, you can quickly get a CPM rate of 3-3.5 USD, increasing according to the factors.

    Google Ad Exchange CPM Rates in the UK

    UK is another tier 1 country that is blessed with phenomenal CPM rates. However, you must have noticed in many instances that their CPM rates are much lower than that of the USA, despite their similar markets. One reason for the same is that the UK has lower ad spending than the UK, and they have lower CTRs. That given, the CPM rate for the UK averages at around 2 to 2.8 USD.

    Google Ad Exchange CPM Rates in Indonesia

    You must have already learned that the countries around Asia and the Pacific region get very low CPM rates. One way to get around high revenues is assuring that you have a lot of incoming traffic from tier 1 countries. If that is not the case, you can place multiple ads in high places and hope for better CTRs. For example, the CPM for Indonesia averages around 10 to 20 cents.

    Google Ad Exchange CPM Rates in Q1

    The CTR was around 0.35%, and the CPM was about 2.80 USD, and the CPC was 75 cents.

    Google Ad Exchange CPM Rates in Q2

    The CTR for the second quarter continued to be the same- 0.35%, and the CPM lowered to 2.25 USD, and the CPC lowered to 64 cents. This drop is pretty standard in the second quarter.

    Google Ad Exchange CPM Rates in Q3

    Generally, in the third quarter, there is an increase in the rates. The CTR increased to 2.35%, and the CPC lowered to 40 cents.

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    Google Ad Exchange CPM Rates in Q4

    In the fourth quarter, generally, the CPMs are the highest, and the same is expected for now.

    Best Ad Networks to Boost Your Overall Revenue

    I have tried a number of ad networks and finally found these ad networks to be a perfect choice for most of the websites. The code installation is like a breeze and you can see your earnings from day one onwards. Makesure you give them a months time for the demand to pick up and optimizations to kick in.

    1. Setupad: Best High-Paying CPM Ad Network

    Setupad is one of the best website monetization platforms to increase ad revenue. You are assured of a dedicated account manager that helps you through the onboarding process and continuous monetization improvements, and you can benefit from their unique demand, top SSPs, DSPs, and preset programmatic Deals.

    • Eligibility Criteria for Publishers: Publishers must have a minimum of 100k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
    • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended.
    • Payment: NET 45-60 days
    • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

    2. Mgid: Best Native Ad Network for Publishers

    Mgid helps publishers generate the highest revenue yield with their native ad solutions. It gives publishers 100% control over their audience, empowering them with technology to engage and retain users, generate revenue streams from direct advertisers and build their monetization strategies with robust analytics.

    • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
    • Features: Mgid provides a native advertising widget that can be integrated into any website.  
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
    • Payment: NET 30 days
    • Additional Note: You can run their native advertising widget and other native ad partners for better monetization.

    3. iZooto: Incremental Push Revenue for Publishers

    iZooto helps publishers build an audience and drive user engagement with web push notifications.  iZooto allows publishers to tap into web push notifications for driving traffic and monetization using native content ads. iZooto is essentially a marketing stack for publishers that helps them build and own their audience.

    • Eligibility Criteria for Publishers: To be eligible for an authorized iZooto account to begin monetizing, publishers must have a minimum of 100k monthly US page views. 
    • Features: increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
    • Payment: NET 60 days
    Also Read  How to Increase Advertising CPM Rates in 2022

    Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming.

    Wrap up

    You must now have a clearer understanding of how Google Ad Exchange works and the king of revenue you can earn from it. The segmented CPMs would show you the different kinds of CPMs you would in accordance with the year’s time and traffic. I hope this helps.

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