AdSense CPM Rates in Australia: 2022-2023

Google AdSense is one of the best monetization platforms available to bloggers and the ones who rely on digital marketing. However, there is a lot of ambiguity around the kind of revenue and CPM generated via AdSense. No one has clear access to the AdSense CPM rates that are drawn. So, I have brought out my segmented list of CPM rates to show you your possible earnings. This is a segmented overview of what CPMs are to be expected from AdSense in accordance with different kinds of ad formats, ad sizes, bids, and such. Here, you will find AdSense CPM rates in Australia for 2020

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AdSense CPM or CPC Rates in Australia: Ad Format Types

The CPC and CPMs that you will see here are from an educational blog. Here is the CPM you can expect from Australia traffic based on different ad formats.

• Display: $1.32
• Link units: $0.18
• Native: $0.90
• Matched Content: $0.27
• In-Article: $0.73
• In-page: $0.51

The CPM from auto display ads is the lowest even when the viewability is the highest because the click-through rates are low. So you might want to keep a check on the generated CPM if you have enabled auto ads. Some ad formats are so similar that you can interchange their CPMs like- Display, native and in-article. The average here is about 15 cents buy you can definitely take it up to 50 cents depending on the niches and websites that have more niche.

AdSense CPM or CPC Rates in Australia: Device Types

The kind of devices directly affects metrics like CPM, CPC, and CTR because of the different ways the campaigns react to each. For example, some campaigns are great for desktops, while some are good only on mobiles, making the demand from advertisers vary. This also leads to visible fluctuations in the CPCs. In addition, there are differences between CTR from desktop and that from mobile. Hence, I have shared the RPM report according to the kind of devices. Generally, and for most websites, the CPM from desktop pages is higher in comparison with mobile. In the graph, you can see how mobile devices are more preferred in this instance, but CPM from the desktop is higher.

Here is what you can expect from different kinds of devices-

• Mobiles- $0.17
• Desktop- $0.23
• Tablets-$0.19

AdSense CPM or CPC Rates in Australia: Targeting Types

Two kinds of targeting types are offered to advertisers by Google- Contextual Targeting and Personalized Targeting. The former helps understand what the audience would do and shows ads according to that. The latter considers data like visited websites, interactions, and other factors, and generally, the CPM for this is better compared to contextual targeting due to better ROAS. This is the CPM according to targeting types-

If the impressions are highest from Run of Network, it is indicative that the advertisers are unable to target your site because of the lack of keywords on it. As a result, they generally have the lowest CPC and CPM bids.

AdSense CPM or CPC Rates in Australia: Bid Types

If you understand the AdSense rates according to bid types, you would truly understand the ads being shown on your website. Google shows ads from two platforms on publisher websites- AdWords and DBM. The former works on a cost-per-click model. The latter operates on a cost-per-mile model. With a decent percentage of CPM bids, you could use ad sizes like 970×300, 300×600, 336×280, for they have the highest CPMs.

The rule for CPM ads is that the larger the ad size, the larger the number of ad sizes it can accommodate, thus increasing the total competition and auction pressure. The best ad size is 970×300 because it can accommodate 900×90, 900×120, 970×250, 336×280 ad units, and more, and it is also a better ad size compared to 970×300, which fails to accommodate the 336×280 ad unit.  

AdSense CPM or CPC Rates in Australia: Creative Types

It is not really important, but you should have a general idea about the kinds of ad creatives served on your site and its revenue. Earlier, the prevalence was limited to text and image-based ads, but HTML5 ads have taken the scene by storm and are now responsible for generating a majority of revenue.

Ad Viewability is a critical metric that helps in the retention of CPMs in the long run. For example, you can see how the viewability of native ads is 20% higher than all other ads, even though most ads have similar viewability.

Quick Ways to Increase AdSense CPC or Page RPM

Based on mobile and desktop traffic split, you can tweak your ad setup-

If your traffic is largely from mobile, you can add display ad units of 300×250-

• at the start of content
• post third paragraph of content
• middle of the content
• before the last paragraph.

You can use the plugin for WordPress for this, like Quick AdSense.

• If you also have a good percentage of desktop traffic-
• You could add a 600×300 or 700×300 display ad unit for desktop and a 300×250 ad unit for mobile like said above. You can use the given plugin to put this in actions and control ad sizes via media query. Or you can make separate ad units of the given sizes and serve them through the Advanced ads WordPress plugin and make it a point to use a 300×600 sidebar ad unit.
• It is recommended that you do not use a 728×90 top bar ad unit. 

Recommended: AdSense Alternatives to Boost Your Overall Revenue

I have tried a number of ad networks and finally found these ad networks to be a perfect choice for most of the websites. The code installation is like a breeze and you can see your earnings from day one onwards. Make sure you give them a month’s time for the demand to pick up and optimizations to kick in.

1. Setupad: Best High-Paying CPM Ad Network

Setupad is one of the best website monetization platforms to increase ad revenue. You are assured of a dedicated account manager that helps you through the onboarding process and continuous monetization improvements, and you can benefit from their unique demand, top SSPs, DSPs, and preset programmatic Deals.

• Eligibility Criteria for Publishers: Publishers must have a minimum of 100k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
• Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
• Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended.
• Payment: NET 45-60 days
• Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

2. Mgid: Best Native Ad Network for Publishers

Mgid helps publishers generate the highest revenue yield with their native ad solutions. It gives publishers 100% control over their audience, empowering them with technology to engage and retain users, generate revenue streams from direct advertisers and build their monetization strategies with robust analytics.

• Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
• Features: Mgid provides a native advertising widget that can be integrated into any website.  
• Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
• Payment: NET 30 days
• Additional Note: You can run their native advertising widget and other native ad partners for better monetization.

3. uNative: Best Push Monetization Ad Network

uNative is a platform created by Epom to help publishers earn from day one. You can customize the number of ads that can be pushed to your subscribers and also you can directly send push notifications. You need to create a stream, add a site URL, integrate the ad code, and upload a .js file on your website’s root directly to get started.

• Eligibility Criteria for Publishers: There are no minimum eligibility criteria for publishers to get started with uNative. However, I suggest you should have at least 1000 daily visitors.
• Features: Increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
• Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
• Payment: NET 0 days. The payment is processed within 24 hours once a request is raised. 

Final Words: Focus on Keywords and CTR

Focus largely on ad viewability, click-through rate, and CPC rates if you want to increase your revenue. Select a niche carefully and choose one that comes with keywords that play well and optimize ad placement to get a better CTR and get higher revenue. I hope this helps.

Abhishek Dey

I and my team research various ad networks and can help you increase your overall Ad CPM Rates; so you could rake in more greenbacks with an increased website revenue. I am just a mail away, so reach out to me if you want to tap into the power of the online publishing business with me. mail: [email protected]