Taboola CPM Rates by Country: 2021-2022

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It has been established that native ads will continuously and rapidly grow and will soon be held accountable for 74% of the total ad spend in the US. This makes most ad platforms shift to native advertising. One of the oldest native advertising platforms is Taboola. Companies have efficiently used Taboola to get to the top of funnel traffic effectively and without spending a large amount of money. Taboola is one of the most preferred native ad networks, and it has partnered with some of the best publishers, which includes The NY Times, Huffington Post, USA Today, and more. Also, Taboola recently merged with Outbrain, but publishers can still sign up with Taboola separately using their respective sites. In this article, you will get a fair idea of the CPM rates that you can generate from Taboola, and it is segmented according to countries.

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  • Taboola CPM Rates by Country: 2020-2021

    Here, we have segmented the CPM rates, which you can generate from Taboola in accordance with countries. For example, Taboola offers the highest CPCs for US traffic, and eventually, the overall ad CPM rates for US traffic are much higher than other tier-1 traffic countries. Here you can see the overall ad CPC rates and CPM rates for various countries.

    SL NOCOUNTRYCPC RATES ($)CPM RATES ($)
    1.INDIA0.0150.12
    2.UNITED STATES0.503
    3.BANGLADESH0.0050.05
    4.UNITED KINGDOM0.121.2
    5.PAKISTAN0.0060.08
    6.INDONESIA0.020.22
    7.PHILIPPINES0.030.35
    8.UAE0.050.70
    9.CANADA0.152
    10.AUSTRALIA0.302.8
    11.SOUTH AFRICA0.050.80
    12.SAUDI ARABIA0.030.30
    13.SRI LANKA0.0080.12
    14.EGYPT0.0080.15
    15.ITALY0.050.30
    16.NIGERIA0.010.15
    17.GERMANY0.060.90
    18.SINGAPORE0.100.95
    19.MALAYSIA0.040.30
    20.NETHERLANDS0.030.30
    21.TURKEY0.0150.10
    22.NEPAL0.0050.10
    23.IRELAND0.060.70
    24.FRANCE0.050.60
    25.MOROCCO0.0120.15
    26.SPAIN0.020.20
    27.KOREA0.040.30
    28.RUSSIA0.0150.15
    29.CHINA0.020.20
    30.HONG KONG0.101.0
    31.QATAR0.020.20
    32.THAILAND0.040.35
    33.IRAQ0.0150.15
    34.KUWAIT0.020.20
    35.PORTUGAL0.0250.25
    36.VIETNAM0.0200.20
    37.OMAN0.030.30
    38.BRAZIL0.040.50
    39.ISRAEL0.020.25
    40.POLAND0.020.200
    41.TAIWAN0.090.70
    42.KENYA0.0250.20
    43.JORDAN0.0250.25
    44.NEW ZEALAND0.080.80
    45.JAMAICA0.020.30
    46.UKRAINE0.020.20
    47.BAHRAIN0.020.25
    48.SWEDEN0.080.90
    49.ROMANIA0.020.20
    50.JAPAN0.030.40

    Taboola CPM Rates in the US

    Taboola pays high CPM rates for US traffic, and you must focus on getting more US traffic to your site if the plan is to make big money from Taboola. One way to do that is to write on topics that interest the US traffic and bring more traffic. If not, you can talk about the conventional topics, which would automatically attract an audience from all sources like quotes or inspirational stories and such. As a result, you can expect a CPM higher than USD 2 for US traffic. If the overall CTR is high, the Taboola CPM rates for the US can cross USD 5.

    Also Read  Native Ad CPM Rates: 2020-2021

    Taboola CPM Rates in the UK

    The rates for US traffic are excellent, and CPM rates for UK traffic follow that. Given that the UK is also a tier 1 country, it is pretty much given that the traffic from the UK would pretty much be towards the higher side. So for UK traffic, you can expect CPM rates of USD 1 to 2. In comparison with the CPM rates offered elsewhere, except for the USA, this is pretty good.

    Taboola CPM Rates in Indonesia

    It has already been established that the USA traffic gets precedence over the traffic from the UK and also from European countries, which are offered a decent rate and it is pretty reasonable. The lowest CPMs are given to countries from Asia and the Pacific region, and India still gets the better. For countries like Indonesia, it is lower and can range from 2 cents to 5 cents. If you have maximum traffic from Indonesia, you need to try to make your content a more significant affair to gather more audience and generate better revenue.

    Taboola CPM Rates by Device Type

    Here is an overall break-through of the CPM rates for Taboola across various devices. As you can see, the CPC and CPM rates are pretty high for desktop traffic since the demand for tier one traffic within the Taboola advertiser network is high for the same. So, if you have a good volume of desktop traffic and look to increase your overall ad revenue, consider putting a Taboola widget.

    SL NoPLATFORMCPC RATES ($)CPM RATES ($)
    1.DESKTOP0.153
    2.MOBILE0.020.30
    3. TABLET0.040.50

    How to Increase Taboola CPM Rates?

    There are a couple of tips and techniques that you can adopt to increase the CPM rates that Taboola offers to you.

    Also Read  Taboola CPC Rates by Country: 2022
    • Widgets: You can use more than just one ad widget, which would undoubtedly increase the ad density and consequently increase the click-through rates, and that would be visible on your RPM page. Conventionally, you can have one on the sidebar and one just after the position of the content ad. You can also have native ads within the content, and remember that Taboola is highly known for native ads. It is also important to remember that the placement of ads can increase revenue for Taboola.
    • Understand your Platforms: It is given that Taboola ads perform exceptionally well on desktops and are followed by smartphones and tablets, which is pretty much miserable. Even though this may differ, but largely remains true. In cases like this, you can optimize your ads for desktop and use another platform for mobile devices.

    How to Increase Taboola CPC Rates?

    • Visibility Rate: One of the easiest ways to increase your CPC or CTR rates is to make your ads visible for a more extended period of time. An advertisement is considered viewable when at least half of the ad is viewed for a minimum of 2 seconds. It is recommended that your visibility rate be higher than 50% to witness higher revenue. If the visibility rate of your ads goes up to 80%, you can expect the revenues to practically double. To get better visibility, you need to place the ads at prime locations and ensure that the site’s speed is good. These would highly impact the ad revenue from a larger perspective.
    • US traffic- This is applicable for both CPM and CPC rates and pretty much already understood. However, you have already seen how Taboola offers the best of the rates to US traffic. You must necessarily focus on attracting more US audiences and focusing on the niches more prevalent there.

    Best Ad Networks to Boost Your Overall Revenue

    I have tried a number of ad networks and finally found these ad networks to be a perfect choice for most of the websites. The code installation is like a breeze and you can see your earnings from day one onwards. Makesure you give them a months time for the demand to pick up and optimizations to kick in.

    1. Setupad: Best High-Paying CPM Ad Network

    Setupad is one of the best website monetization platforms to increase ad revenue. You are assured of a dedicated account manager that helps you through the onboarding process and continuous monetization improvements, and you can benefit from their unique demand, top SSPs, DSPs, and preset programmatic Deals.

    • Eligibility Criteria for Publishers: Publishers must have a minimum of 100k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
    • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended.
    • Payment: NET 45-60 days
    • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

    2. Mgid: Best Native Ad Network for Publishers

    Mgid helps publishers generate the highest revenue yield with their native ad solutions. It gives publishers 100% control over their audience, empowering them with technology to engage and retain users, generate revenue streams from direct advertisers and build their monetization strategies with robust analytics.

    • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
    • Features: Mgid provides a native advertising widget that can be integrated into any website.  
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
    • Payment: NET 30 days
    • Additional Note: You can run their native advertising widget and other native ad partners for better monetization.

    3. iZooto: Incremental Push Revenue for Publishers

    iZooto helps publishers build an audience and drive user engagement with web push notifications.  iZooto allows publishers to tap into web push notifications for driving traffic and monetization using native content ads. iZooto is essentially a marketing stack for publishers that helps them build and own their audience.

    • Eligibility Criteria for Publishers: To be eligible for an authorized iZooto account to begin monetizing, publishers must have a minimum of 100k monthly US page views. 
    • Features: increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
    • Payment: NET 60 days
    Also Read  Taboola CPC Rates by Country: 2022

    Additional Note: Since iZooto is a self-serve site, it’s simple to sign up. However, you must have at least 5,000 US push subscribers to see some revenue coming.

    Wrap up: Is Taboola a Good Source of Incremental Ad Revenue?

    The future of advertising is native advertising, and it is clear that it has already taken up the industry by storm. This article must have given you a fair idea of the kind of revenue you could generate from advertising with Taboola, one of the oldest native advertising platforms. Taboola is a good source of incremental ad revenue only if you have a substantial tier-one traffic volume. I hope this article on Taboola ad CPM rates was helpful. 

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