It has been established that native ads will continuously and rapidly grow and will soon be held accountable for 74% of the total ad spend in the US. This makes most ad platforms shift to native advertising. One of the oldest native advertising platforms is Taboola. Companies have efficiently used Taboola to get to the top of funnel traffic effectively and without spending a large amount of money. Taboola is one of the most preferred native ad networks, and it has partnered with some of the best publishers, including The NY Times, Huffington Post, USA Today, and more. In this article, you will get a fair idea of the CPC rates offered by Taboola, and it is segmented according to countries so that you can have a clear idea of the ad CPCs.
Taboola CPC Rates by Country 2020
You must not have a better idea of CPC rates offered to different countries by Taboola. Now, you can take a look at the CPC rates offered by Taboola in accordance with different countries. This will give you a clear idea of the revenue estimates and the amount of money you can make using a Taboola native ad widget.
Taboola CPC Rates in the US
As in the case with CPM rates, the US traffic rules the scene with the CPC rates. In comparison with the other countries, the US traffic gets phenomenal rates. Their CPC is around 30 cents to a dollar. So it is clear that they are getting the better of the lot and you would understand that by looking at the rates offered for other countries.
Taboola CPC Rates in the UK
Taboola offers their best CPC rates to the US, which is followed by the UK. The European countries witness decent rates, despite them being very low. The lowest rates are being given to the countries around Asia. For UK traffic, the CPC rates can go as low as 3 cents and as high as about 20 cents.
Taboola CPC Rates in Indonesia
The countries from Asia and Pacific regions are not given the best of rates, as is the case with Indonesia. The traffic from Indonesia gets pretty low CPCs, and those range from lower than 1 cent to a cent. So to get better revenues, you have to try particularly hard to get traffic from countries like the USA and UK.
Taboola CPC Rates by Device Type
Here is an overall segmentation of the ad CPC rates based on the device type.
How to Increase Taboola CPM Rates
There are a couple of tips and techniques that you can adopt to increase the CPM rates that Taboola offers to you.
- Widgets: You can use more than just one ad widget, which would undoubtedly increase the ad density and consequently increase the click-through rates, and that would be visible on your RPM page. Conventionally, you can have one on the sidebar and one just after the position of the content ad. You can also have native ads within the content, and remember that Taboola is highly known for native ads. It is also important to remember that the placement of ads can increase revenue for Taboola.
- Understand your Platforms: It is given that Taboola ads perform exceptionally well on desktops and are followed by smartphones and tablets, which is pretty much miserable. Even though this may differ, but largely remains true. In cases like this, you can optimize your ads for desktop and use another platform for mobile devices.
How to Increase Taboola CPC Rates
- Visibility Rate: One of the easiest ways to increase your CPC or CTR rates is to make your ads visible for a more extended period of time. An advertisement is considered viewable when at least half of the ad is viewed for a minimum of 2 seconds. It is recommended that your visibility rate be higher than 50% to witness higher revenue. If the visibility rate of your ads goes up to 80%, you can expect the revenues to practically double. To get better visibility, you need to place the ads at prime locations and ensure that the site’s speed is good. These would highly impact the ad revenue from a larger perspective.
- US traffic- This is applicable for both CPM and CPC rates and pretty much already understood. However, you have already seen how Taboola offers the best of the rates to US traffic. You must necessarily focus on attracting more US audiences and focusing on the niches more prevalent there.
The future of advertising is native advertising, and it is clear that it has already taken up the industry by storm. This article must have given you a fair idea of the kind of revenue you could generate from advertising with Taboola, one of the oldest native advertising platforms. I hope this helps.
I and my team research various ad networks and can help you increase your overall Ad CPM Rates; so you could rake in more greenbacks with an increased website revenue. I am just a mail away, so reach out to me if you want to tap into the power of the online publishing business with me. mail: [email protected]