AdSense CPM Rates in USA: 2021-2022

AdSense has one of the highest CPC rates for US traffic. There are many questions regarding AdSense CPM and CPC rates. I thought of pulling some of the stats and sharing them with you guys to have some idea of the potential revenue you can generate from US traffic. Here is a segmented overview of Google AdSense CPM rates in the USA for 2020. We have segmented it to have a clear picture of the CPM across platforms, bid types, creatives, and more.  Make sure you do not forget to check out the quick tips at the end of this article on how you can boost your overall AdSense earnings with slight modifications. 

AdSense CPM or CPC Rates in the USA: Ad Format Types

The CPC and CPM rates you’re going to see here are for the US traffic, and the blog’s niche is educational. So the common ad formats, along with the CPM rates, are included here.

  • Display: $1.25
  • Native: $0.80
  • In-Page: $0.89
  • In-Article: $0.84
  • Matched Content: $1.29
AdSense CPM Rates in USA
AdSense CPM Rates in USA

Learnings: As you see, the average CPC for the educational blog is in the range of $0.30 to $0.40. The ranges are usually higher for technology blogs, where it can hover around $0.60 to $0.80. However, the finance and SAS niche will get you the highest CPCs in the range of $1 to $5.

AdSense CPM or CPC Rates in the USA: Device Types

Metrics like CPM, CPC, CTR do vary base on the device type. For example, some campaigns work better on the desktop while some works on mobile, and thus the advertiser demand varies. Thus the CPCs can fluctuate a bit, and also, the mobile CTR is different than desktop CTR. So I thought of sharing with you the impression RPM and CPC report based on device types. In most of the websites, the desktop page CPM for AdSense will be higher when compared with mobile. 

  • Desktop: CPC $0.39 / CPM: $0.96
  • High-end Mobile Devices: CPC $0.19 / CPM: $0.58
  • Tablets: CPC $0.29 / CPM: $0.63
AdSense Device Type Rates for US
AdSense Device Type Rates for US

Learnings: As you can see, the desktop CPCs are almost double when compared with mobile. If you can focus on increasing the CTR, you will see a substantial revenue uplift.

AdSense CPM or CPC Rates in the USA: Targeting Types

Google offers two major targeting types for advertisers- contextual and personalized. Contextual targeting is relevant to understand the intent of the audience and show relevant ads. At the same time, personalized targeting considers the websites visited by the users, interactions, and a host of other factors. Usually, the CPM rates for personalized targeting are higher than contextual targeting due to better ROAS. Here you can take a look at AdSense CPM rates filtered by targeting type. 

  • Personalized: CPC $0.33 / CPM: $1.23
  • Contextual: CPC $0.25 / CPM: $0.54
  • RON: CPC $0.45 / CPM: $0.87
AdSense Targeting Type Rates for US
AdSense Targeting Type Rates for US

Learning: Here, you can see the impression CPM for personalized ads is almost more than double of contextual ads. This means advertisers prefer paying more to show personalized ads to the audience. Also, RON usually has the lowest CPC and CPM across most geographies, but it seems to outperform Contextual ads here. 

Also Read  Display Ad CPM Rates: 2021-2022

AdSense CPM or CPC Rates in the USA: Bid Types

Understanding AdSense rates based on bid types are important because it gives you a better understanding of which ad types are showing on your website. For example, Google shows ads from AdWords and DBM on publisher websites. While AdWords works on a cost-per-click model, DBM works on a cost-per-mile model. So, if you have a good percentage of CPM bids, you should consider using ad sizes like 970×300, 300×600, 336×280 since these ad sizes have the highest CPM.

  • CPC bids: $0.29
  • CPM bids: $1.12 
  • CPE bids: $0.14
AdSense Bid Type Rates for US
AdSense Bid Type Rates for US

Learning: A thumb rule is, usually for CPM ads, the bigger the ad size, the more number of ad sizes it can accommodate, thereby increasing the overall competition and auction pressure. A 970×300 ad size can accommodate 900×90, 900×120, 970×250, 336×280 ad units and more. Thus, 970×300 is a better ad size when compared to 970×250, which cannot accommodate the 336×280 ad unit. Unbillable impressions require 2 clicks to reach the advertisers’ site, and the user hasn’t made the second click, and thus the earnings are $0.0. 

AdSense CPM or CPC Rates in the USA: Creative Types

This is not very relevant; however, I think you should know what type of ad creatives are served on your website and their revenue. Usually, it used to be text and image-based ads in the early days; however, we see many HTML5 ads now, and they generate the majority of revenue. 

AdSense Creative Type Rates for US
AdSense Creative Type Rates for the US

Learning: As you can see, expandable ads usually have the highest CPM, mainly due to higher CTRs. Following these are the IBV ads (in-banner video), which have a CPM close to $3. Another interesting finding here is although flash-based have low CPC, they end up having the highest CTR value. 

Quick Ways to Increase AdSense CPC or Page RPM

Your ad setup should be tweaked depending on the percentage of your desktop: mobile traffic split. 

If the Majority of Traffic is from Mobile: 90%

  • A 300×250 display ad unit at the beginning of the content
  • A 300×250 ad unit after the third paragraph of the content
  • A 300×250 ad unit in the middle of the content
  • A 300×250 ad unit just above the last paragraph of the content
Also Read  AdSense CPM Rates in Canada: 2021-2022

Recommended plugin for WordPress: Quick AdSense

If you’ve some Desktop Traffic: Desktop 40% and Mobile 60%

Use a 600×300 or 700×300 display ad unit for desktop and a 300×250 ad unit for mobile on the positions mentioned above. You can implement the same using the Quick AdSense plugin, and the use of media queries can control the ad sizes. Alternatively, you can text the above setup with ‘Responsive’ ad units as well. 

Note: I recommend not using a 728×90 top bar ad unit. 

Recommended: AdSense Alternatives to Boost Your Overall Revenue

I have tried a number of ad networks and finally found these ad networks to be a perfect choice for most of the websites. The code installation is like a breeze and you can see your earnings from day one onwards. Make sure you give them a month’s time for the demand to pick up and optimizations to kick in.

1. Setupad: Best High-Paying CPM Ad Network

Setupad is one of the best website monetization platforms to increase ad revenue. You are assured of a dedicated account manager that helps you through the onboarding process and continuous monetization improvements, and you can benefit from their unique demand, top SSPs, DSPs, and preset programmatic Deals.

  • Eligibility Criteria for Publishers: Publishers must have a minimum of 100k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
  • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended.
  • Payment: NET 45-60 days
  • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

2. Mgid: Best Native Ad Network for Publishers

Mgid helps publishers generate the highest revenue yield with their native ad solutions. It gives publishers 100% control over their audience, empowering them with technology to engage and retain users, generate revenue streams from direct advertisers and build their monetization strategies with robust analytics.

  • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
  • Features: Mgid provides a native advertising widget that can be integrated into any website.  
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
  • Payment: NET 30 days
  • Additional Note: You can run their native advertising widget and other native ad partners for better monetization.

3. uNative: Best Push Monetization Ad Network

uNative is a platform created by Epom to help publishers earn from day one. You can customize the number of ads that can be pushed to your subscribers and also you can directly send push notifications. You need to create a stream, add a site URL, integrate the ad code, and upload a .js file on your website’s root directly to get started.

  • Eligibility Criteria for Publishers: There are no minimum eligibility criteria for publishers to get started with uNative. However, I suggest you should have at least 1000 daily visitors.
  • Features: Increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
  • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
  • Payment: NET 0 days. The payment is processed within 24 hours once a request is raised. 

Final Words: Focus on Keywords and CTR

If you want to maximize your ad revenue from AdSense, I suggest you focus on the CTR and the content keywords. Choosing a niche can help you with high-paying keywords, and then optimizing your ad placement for better CTR can give you higher revenue. If you’ve traffic coming from India, do check out AdSense CPM rates in India.

Also Read  AdSense CPM Rates in the Philippines: 2021-2022

Our Recommended Monetization Partners:

Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!