AdSense CPM Rates in Nigeria: 2021-2022

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I have used Google AdSense for a while now, and I have been seeing an influx of Quora questions from many people and wannabe bloggers who question the CPM rates in Nigeria. I have also seen that there is not a lot of insight provided on this topic, and it does not provide a segmented view of the page CPM. Owing to the ambiguity around the topic, I have pulled out my stats. I would share them with you in this article to have a rough idea about the potential revenue you can generate from Nigerian traffic. The article will provide you with a segmented overview of Google AdSense CPM rates. In addition, you must be looking at the simple tips given at the end of the article, which would help elevate your AdSense earnings just with simple and little changes.

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  • AdSense CPM or CPC Rates in Nigeria: Ad Format Types

    You will see the CPC and CPM rates from Nigerian traffic for an educational blog. We have included the most common ad formats with their CPM rates.

    • Display: $0.80
    • Native: $0.85
    • Matched Content: $0.41
    • In-Article: $0.18
    • In-page: $0.49
    AdSense CPM Rates in Nigeria
    AdSense CPM Rates in Nigeria

    AdSense CPM or CPC Rates in Nigeria: Device Types

    Your rates for CPM, CPC, CTR, and such largely vary according to device types. While some campaigns are great for desktop, some are better suited for mobile, and in accordance with that, the demand from advertisers varies. This also leads to fluctuations in CPC, and clearly, the CTR for mobile would differ from that of the desktop. I have shared the RPM report according to device types. For most websites, the CPM for desktop pages is higher than that of mobile.

    AdSense CPM Rates by Device Type
    AdSense CPM Rates by Device Type

    As you can see, more than half of the preference has been given to desktop, and the remaining have been split between mobiles and tablets, with mobiles having a larger share.

    This is around what you must expect from Nigerian traffic, depending upon the devices-

    • Desktop- $0.97
    • Mobile- $0.63
    • Tablets- $0.68
    Also Read  AdSense CPM Rates in Australia: 2021-2022

    You can see how the CPM for desktop is significantly higher than that of mobiles, simply because of the better preference.

    AdSense CPM or CPC Rates in Nigeria: Targeting Types

    The two kinds of targeting options given to advertisers are- contextual and personalized. Contextual targeting is imperative in comprehending the kind of audience one has and showing relevant ads.  Personalized targeting considers more data like the sites the user visited and their interactions, and many other factors, which makes the CPM rates for this better than that of contextual targeting due to better ROAS. We have added CPM rates based on targeting types-

    AdSense CPM Rates by Targeting
    AdSense CPM Rates by Targeting

    For Nigerian traffic, based on targeting kind, this is what you can expect-

    • Personalized- $ 0.24
    • Contextual- $0.16
    • Run-on Network- $0.13

    If the RON targeting type renders higher impressions for you, it indicates that the advertisers cannot target your site, and you have keywords lacking on your articles. RON, generally a result, has the lowest CPC and CPM bids.

    AdSense CPM or CPC Rates in Nigeria: Bid Types

    You must necessarily under the type of bids and the AdSense rates based on those because you will understand the ads you have on your website. Ads from AdWords and DBM are primarily shown on publisher websites by Google. AdWords and DBM operate differently, and the former works on a cost-per-click model; the latter relies on a cost-per-mile model. You can try out ad sizes like  970×300, 300×600, 336×280, which are known to have the highest CPMs if you already have a good percentage of CPM bids.

    AdSense CPM Rates by Bid Types
    AdSense CPM Rates by Bid Types

    The most important rule for CPM ads is that the bigger the ad size and the more the nues it can accommodate, can better overall competition and auction pressure. The ad size. For example, the70x300 can accommodate 900×90, 900×120, 970×250, 336×280 ad units, which makes it a great ad size and a better one compared to 970×250, which cannot incorporate 336×280 ad unit.

    AdSense CPM or CPC Rates in Nigeria: Creative Types

    The creative types are not as important, but it does not hurt to know the kinds of ad creatives on your site and the revenue they bring. While the norm earlier was text and image-based ear, things are changing as HTML5 ads have become largely prevalent are generate the majority of revenue.

    AdSense CPM Rates by Creative Types
    AdSense CPM Rates by Creative Types

    Most ads tend to have the same kind of viewability, but if you notice, you will see that native ads are outperforming every other type with a viewability better than at least 20% more. Thus, it becomes a crucial metric when looking at the retention of CPMs in the long run.

    Also Read  AdSense CPM Rates in Canada: 2021-2022

    Quick Ways to Increase AdSense CPC or Page RPM

    Based on your mobile: desktop traffic split, you can tweak your ad setup and increase revenue. If most of your traffic comes from mobiles, you can add a display ad unit if 300×250-

    • at the beginning of content
    • after the third paragraph of content
    • in the middle of content
    • before the last paragraph of content.

    It is highly recommended that you use Quick AdSense for WordPress as a plugin.

    If you are also reliant on some of your desktop traffic-

    Ad a display ad unit of 600×300 or 700×300 for desktop and mobile,  a 300×250 ad unit as instructed above. For this implementation, you can use the Quick AdSense plugin and adjust ad sizes with a media query.

    If not, you can make different ad units of the given sizes and use the Advanced ads WordPress plugin to serve them. Additionally, use a 300×600 sidebar ad unit.  Also, it is highly recommended that you do not use a 728×90 top bar ad unit. 

    Recommended: AdSense Alternatives to Boost Your Overall Revenue

    I have tried a number of ad networks and finally found these ad networks to be a perfect choice for most of the websites. The code installation is like a breeze and you can see your earnings from day one onwards. Make sure you give them a month’s time for the demand to pick up and optimizations to kick in.

    1. Setupad: Best High-Paying CPM Ad Network

    Setupad is one of the best website monetization platforms to increase ad revenue. You are assured of a dedicated account manager that helps you through the onboarding process and continuous monetization improvements, and you can benefit from their unique demand, top SSPs, DSPs, and preset programmatic Deals.

    • Eligibility Criteria for Publishers: Publishers must have a minimum of 100k worldwide visitors, with a significant portion originating from tier one countries such as the United States, United Kingdom, Canada, and Australia. 
    • Features: header bidding, multiple SSPs, auto-refresh ads, lazing loading ads 
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended.
    • Payment: NET 45-60 days
    • Additional Note: Their integration is pretty quick and easy. They run header bidding, so you’ll have access to many SSPs with just a line of their code. 

    2. Mgid: Best Native Ad Network for Publishers

    Mgid helps publishers generate the highest revenue yield with their native ad solutions. It gives publishers 100% control over their audience, empowering them with technology to engage and retain users, generate revenue streams from direct advertisers and build their monetization strategies with robust analytics.

    • Eligibility Criteria for Publishers: Publishers should have decent traffic from tier 1, tier 2, or tier 3 countries. 
    • Features: Mgid provides a native advertising widget that can be integrated into any website.  
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. 
    • Payment: NET 30 days
    • Additional Note: You can run their native advertising widget and other native ad partners for better monetization.

    3. uNative: Best Push Monetization Ad Network

    uNative is a platform created by Epom to help publishers earn from day one. You can customize the number of ads that can be pushed to your subscribers and also you can directly send push notifications. You need to create a stream, add a site URL, integrate the ad code, and upload a .js file on your website’s root directly to get started.

    • Eligibility Criteria for Publishers: There are no minimum eligibility criteria for publishers to get started with uNative. However, I suggest you should have at least 1000 daily visitors.
    • Features: Increase website page views with targeted push notifications and monetizes our subscriber list with native ads 
    • Recommend for: For better monetization, websites with a high volume of the US or tier one traffic are recommended. News verticals tend to perform best. 
    • Payment: NET 0 days. The payment is processed within 24 hours once a request is raised. 

    Final Words: Focus on Keywords and CTR

    Also Read  AdSense CPC Rates by Country: 2021-2022

    You need to keep a check on ad viewability, click-through rate, and CPC rates if you are looking to boost your ad revenue from Google AdSense. Also, be careful when selecting a niche because you would want around the high-paying keywords and optimise ad placement for better CTR and higher revenue. I hope this helps.

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    Looking to Increase your Ad Revenue: Get in touch with me for a personalised consultation and increase your ad revenue across native, display, video (instream and outstream), in-app and other verticals. I also assist in customized DFP setup, header bidding, and content creation strategy. My skype id is: ronniedey. Feel free to connect!

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