It is not easy to effectively capture the users’ attention in the digital ecosystem; hence, Programmatic Advertising comes to the rescue. Millions of websites, apps, and other digital properties are …
The episodic series of spoken words in digital audio files is podcasts, and I am confident that you have come across it sometime. Following the statistics provided by Apple, there …
It has been established that native ads will continuously and rapidly grow and will soon be held accountable for 74% of the total ad spend in the US. This makes …
A year of quarantine has changed the way we shop, work, and, honestly, live. Everyone is looking at different ways to revive their business in this ‘new normal,’ and the …
Native advertising has always resulted in mystery and interest among marketers, just the way display advertising does. It is usually confused with display advertising or content marketing, but it has …
Instagram has grown to become one of the largest social media platforms, just like its parent company, Facebook. It is used extensively for photos and video sharing and was curated …
Ad Exchange is being used by advertisers, agencies, publishers, and ad intermediaries increasingly these days for the purpose of buying more media. However, there is significant ambiguity around what ad …
Facebook is one of the most known platforms worldwide and has grown monumentally ever since it was launched. It has now become a great advertising platform with so much potential …
Display advertising is a way to attract the audience of a website, social media platform, or other digital mediums to act in a specific manner. These generally contain text-based, image, …
YouTube is clearly one of the best platforms for content creators and is not just good for reaching out but a reliable source to stem your brand’s engagement, awareness, and …